If You Build It They Won't Come

Product DescriptionPam and Tobin offer a unique, simple, step by step guide for building an online business that includes the resources, tools, and ultimate strategies for success. Their candid style and insider’s perspective goes well beyond past resources as they expose valuable secrets and provide expert advice that will save you thousands. Includes: business [...]

Product DescriptionAfuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah [...]