Internet Business Magic: Using Disney’s Magic Strategy in Your Own Online Business
May 19, 2010, Posted by admin at 12:56 am
Product Description
The remarkable business model established by Walt Disney at Disneyland and Walt Disney World becomes a model for your internet business. Walt Disney was an innovator. This book, by a Disney outsider, is an independent examination of Disney’s most powerful business methods and how they can be applied to an online business…. More >>
Internet Business Magic: Using Disney’s Magic Strategy in Your Own Online Business
When I first got this book I was looking for something that would increase my my web site’s business. I thought that using a business strategy that Walt Disney used would be unique and maybe would make my site unique. However, what I read was really just a rehash of what all the rest of the web site business books say; only in a much smaller package. Simple. Succinct. No frills. This book reads more like notes taken in a college class then by someone who really knows the subject and who wants everyone to understand it. And at a listed price of $20 US, it is a bit costly. And don’t believe the claim of a 800 page web site to back up the book. Maybe I’m just blind, but I couldn’t find those 800 pages. I did find a very simple web site that provided mighty few resources to back up that 800 page claim.
Over all this book was a big disappointment. If you must read it, get it at the library and save your money for a more comprehensive book on web site marketing or maybe Mr. Hamilton’s book on Disney Magic.
Rating: 3 / 5
In just three sections, Rich gives us a foundation, an internet business strategy, and and implementation techniques as to how to apply that Disney Magic to our internet business, our websites, and even our home-life too – and does it in his typically fun fashion.
Lots of real life examples, plus quotes, trivia and even an exclusive website for readers all combine to make learning a pleasure, and give you plenty of tools to build a better online presence. It’s one of those books that I tend to refer to time and time again – to recap information, and to get guidance in new or challenging situations. I have successfully used the advice contained within to my advantage on many occasions.
A great list of suggested further reading, lots of useful links, and a comprehensive index round out this book and make it invaluable in both your business and your home life. I would recommend this book to anyone !
-Rob.
Rating: 5 / 5