How to Start and Run an Internet Business
January 3, 2010, Posted by admin at 12:53 am
Product Description
A guide to establishing a profitable online business. It includes business ideas, case studies, suggestions for creating a visible web presence, tips for gaining and maintaining customers. It also helps those established businesses looking to use the internet to expand their ventures. The opportunity to set up a business on the internet that you can run from your own home has never been easier. Anyone has the potential to be an internet entrepreneur: you just nee… More >>
How to Start and Run an Internet Business
I chose this book because it was $160-$194, and I was able to get a used copy for $25. I thought if it was that high-priced, it must be good.
The first turn-off was when the author listed what I consider to be personality traits that she thinks are important in order to start an internet business. Sorry, but I can’t change my personality just to start a business, and there is no way that everyone with a successful internet business meets all or even most of these criteria. What a reason not to try something!
So I put the book down and found another – Internet Riches by Scott Fox, which I highly recommend. Lesson: don’t buy a book unless it has reviews – this one didn’t.
Now that I’ve read Fox’s book, I skimmed this book so I could write a review since there were none. What I see is a lot of statements of the obvious. Here are some of her helpful recommendations: keep domain names short and easy to remember, make sure your marketing e-mails are relevant and interesting, and use anti-virus software.
Fox specializes in internet businesses, while Strange is a writer who decided to write a book about internet businesses. Fox tells real story after real story while Strange lists fictional “case studies.” Fox gives down-to-earth advice (choose a business that is something you know well and have a passion about) and speaks from experience (when starting an internet business, you will make changes several times in the first year so don’t invest heavily in high-priced custom websites until you know what you want), while Strange just tried to get the pages filled.
Anything that is valuable in this book (such as useful websites) is also available in Fox’s book. In short, buy Fox’s book instead. Besides – it’s on Kindle!
Rating: 1 / 5